All In Consulting and John Tu, President
and Co-founder of Kingston Technology, have formed an agreement to invest $20 Million in start-up to mid-size IT related
companies in both the United States and in Asia. Since inception, we have jointly invested in 5 start-up companies.
a potential investment opportunity is found, All In Consulting will perform the due diligence process of the investigation.
This process is unique from the typical way venture capital firms conduct their business. All In will actually take part in
the company's sales, marketing, and product development process for a period of several months. We become members of the potential
investment company and participate in many of the day-to-day activities.
This new method of due diligence was devised
by John Tu. During the hectic Internet days, he realized he didn't know much about the "insides" of a company. Companies always
gave the macroscopic view of the industry, product and company. To be truly successful, Mr. Tu wanted to know the people,
and how they functioned outside the "boardroom."
Once the due diligence process is completed over a period of 3-6
months, All In and Mr. Tu will jointly decide whether to make the investment. Often, once an investment is made, an employee
or employees of Kingston or All In will actually join the newly, invested company. Again, this coincides with wanting to know
the company intimately and not just on a microscopic level.