How's your Asia Strategy?


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Market Entry Strategies

Our customers include Philips Electronics, Intel, Panasonic, Kingston Technology, Emerson Electric, Softbank Corporation, Carrier Corporation and over 50 small and medium size companies.

The market entry strategy is always the most difficult.  How to sell? Whom to sell to? And at what price?  We provide the sales & marketing expertise to jump-start the sales cycle.  Our specialties include:

          • Customer research
          • Competitor analysis
          • Business planning
          • Advertising/marketing recommendations
          • Distributor qualification & management
          • Translation
          • Face-to-Face meetings at executive levels
          • Licensing partners
          • State & provincial government contacts
          • Local representation strategies

We provide a three-step process in analyzing your market entry strategy: Analyze the task, Propose a solution, and Implement the action items.  We have the on-ground staff, knowlege, and experience to take action on our proposals.  We just don't write proposals and presentations, we deliver results to you!

What You May Be Lacking

We Can Fill The Gaps

  • Contacts
    • Local distributors & customers
  • Experience
    • Dealing with local culture
  • Market Data
    • Competitor pricing
  • Language
    • English is not always spoken
  • Local Business Skills
    • Expected business behavior
  • Localized Material
    • Must have translated documents
  • Partner Search
    • Finding & assessing your partners' trustworthiness

  • Make direct sales contact with potential customers & partners.

  • Modify selling strategy to meet local needs.

  • Develop full-scale advertising/marketing plans.

  • Provide basic understandings of what countries to sell in, how to sell, and who to sell to.

  • Reduce initial cost of entry with low cost strategic plan.

  • Serve as a bridge between short & long-term goals.

  • Assess your partners' abilities and dependability.

We have developed market entry strategies for the following companies:

  • Marley Cooling Towers,
    • China, Korea, Japan, Australia
  • Graphon Corporation,
    • China & Asia Pacific
  • Softbank Corporation
    • China
  • Philips Electronics
    • China, Taiwan
  • National Technical Systems
    • China & Taiwan.
  • Emerson Electric
    • China
  • Over 50 small & medium size companies
    • Throughout Asia Pacific

ALL IN Consulting


6818 Alta Vista Dr., Rancho Palos Verdes, CA  90275
Tel: 1 310 544-9671
Fax: 1 310 544-4581